Category: Health News

The False Promise of Fast Food

Cheap. Convenient. Perfect for the family ontherun. For years, fast food companies have promoted themselves to be everything that Americans need (and then some!). And now, they even appear to be offering “healthy” options, to cater to all those consumers who are concerned about their health while onetherun.

But, as you critical HOTR readers know, when something seems too good to be true, it probably is. Fast food companies are in the business of making a profit, not improving our health. A recent New York Times article by Mark Bittman clearly shows how they’ve even managed to mess up the most iconic wholesome breakfast you can think of: oatmeal.

fruit-and-maple-oatmeal.png“It’s a bowl full of wholesome” ~ McDonald’s Website

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The article, How to Make Oatmeal…Wrong is, in a word, awesome. If you haven’t read it already, I strongly encourage you to take a few minutes and read it now. (No, really, click away from the blog and read it. I’ll still be here when you get back.) Bittman is funny and insightful. A few highlights:

A more accurate description than “100% natural whole-grain oats,” “plump raisins,” “sweet cranberries” and “crisp fresh apples” would be “oats, sugar, sweetened dried fruit, cream and 11 weird ingredients you would never keep in your kitchen.”

And…

Incredibly, the McDonald’s product contains more sugar than a Snickers bar and only 10 fewer calories than a McDonald’s cheeseburger or Egg McMuffin. (Even without the brown sugar it has more calories than a McDonald’s hamburger.)

Moral of the story – fast food is not healthy. Period. And it’s not always that much more convenient either. I probably don’t need to tell you that making oatmeal at home is incredibly simple. You can do it all in one bowl/mug in the microwave if you don’t feel like dirtying a pot on the stove. Companies like McDonald’s have falsely led us to believe that they can make us food that’s better, faster and cheaper than we can ourselves. But it’s all just advertising.

Still need convincing? Here are a few facts about the fast food industry’s advertising antics. All are taken directly from Fast Food F.A.C.T.S., a site that aims to “reveal the marketing techniques aimed at children and the nutritional quality of fast foods.”

On the huge dollar amounts fast food companies spend marketing their products:

  • They spent more than $4.2 billion dollars in 2009 on TV advertising and other media.
  • Although McDonald’s and Burger King have pledged to improve food marketing to children, they increased their volume of TV advertising from 2007 to 2009. Preschoolers saw 21% more ads for McDonald’s and 9% more for Burger King, and children viewed 26% more ads for McDonald’s and 10% more for Burger King.
  • Even though McDonald’s and Burger King only showed their “better-for-you” foods in child-targeted marketing, their ads did not encourage consumption of these healthier choices. Instead, child-targeted ads focused on toy giveaways and building brand loyalty.

On fast food companies and web marketing:

  • McDonald’s 13 websites got 365,000 unique child visitors and 294,000 unique teen visitors on average each month in 2009.

On targeting teen and ethnic minority youth:

  • Hispanic preschoolers saw 290 Spanish-language fast food TV ads in 2009 and McDonald’s was responsible for one-quarter of young people’s exposure to Spanish-language fast food advertising.
  • African American children and teens saw at least 50% more fast food ads on TV in 2009 than their white peers. That translated into twice the number of fast food calories viewed daily compared to white children.

Don’t let the “healthy” options fool you:

  • Just 12 of 3,039 possible kids’ meal combinations met nutrition criteria for preschoolers; 15 met nutrition criteria for older children.
  • At most restaurants, young people purchased at least half of their maximum daily recommended sodium intake in just one fast food meal.
  • The average kids’ meal has 616 calories, which is too many for most young children

For more “fun” fast food fact, visit fastfoodmarketing.org

I know people are busy, and the economy is awful. After a long day at work, it can be tempting to pull up to your nearest drive-thru and get dinner for your family that’s ready in little time, for little money. It might get you out of a bind in the moment, but please don’t believe that fast food is healthy. And honestly, eating it over the long run will ultimately do more damage to your health than buying fresh fruits and vegetables will do to your wallet.

“We Love Vegans Too”

It’s not often that I get the chance to watch Oprah. But as “luck” would have it, yet another snow storm was raging through New England today. And while that meant slippery roads and more shoveling, it also meant that for once,  I was home early enough to catch her show this afternoon. I can honestly say that I was so happy I did. Today’s episode was all about Oprah’s Vegan Challenge. In case you missed it, the basic premise was that Oprah challenged all her employees at Harpo to go vegan for an entire week. In addition to highlighting some of their experiences, the episode also talked about the meat industry, our food system, and a basic introduction to veganism. (You can watch select clips from the show on Oprah’s site.)

To avoid being redundant, I’m not going to go into a lot of detail about the show itself. But I did want to share some overall thoughts about it from the perspective of an {almost} life-long vegetarian. And I’m interested in hearing your thoughts as well.

Before I go into The Good, The Bad, and The Ugly, here are a few interesting facts:

  • We eat about 10 billion animals a year; 33 million of those are cows
  • Heifers at the Timmerman Feeding Corp (a feed lot in CO where cows live to get fattened up before slaughter) stay there about 200 days
  • The cattle gain 3+ pounds per day, and will weigh about 1200 lbs before being sent to slaughter
  • Cargill is the biggest meat producer in the world — they bring in 4,500 cows per day

The Good

  • I really liked that Oprah had both Michael Pollan (author of books like In Defense of Food, The Omnivore’s Dilemma, and Food Rules) and the General Manager of Cargill on the show. It made for some respectful, educational dialogue.
  • The show was informational without being preachy. Along with Kathy Freston, author of The Veganist, Oprah provided some general information on veganism, and shared stories from those who are sticking with it even after the challenge has ended (along with those who aren’t). Maybe it was all in the interest of being politically correct (or avoiding a lawsuit!) but no one was really pushing the vegan lifestyle, or talking poorly about the meat industry.
  • The producers focused on many of the health benefits you can achieve from eating less animal products. Even including the fact that it made many people more, shall we say, “regular.” ….though honestly, I’m not sure what these people were eating to make them so stopped up before!!
  • They touched on the fact that being vegan doesn’t necessarily mean being healthy. It’s very possible to be a “junk food vegan” (or vegetarian). There are a lot of animal-free processed foods that still aren’t good for you. If you’re not really careful about eating a balanced diet, you could easily gain weight after giving up animal products.
  • Overall, there was a big emphasis on just being aware of where your food comes from. Lisa Ling went into a slaughterhouse and yet still eats meat. But now at least she has an appreciation of how that meat gets to her table. I think that’s a very important lesson for all of us.

The Bad

  • Besides the fact that the entire episode seemed to be sponsored by Kashi, there also seemed to be a huge push for meat substitutes. Now don’t get me wrong, I really like fake meats. Believe me — I used to live off of those things! But as with any highly processed foods, eating too much of them is not good for you. Plus, they are expensive! Those Gardein products that were highlighted on the show cost around $5 a package — and they only serve one or two people. Instead of focusing on how you could replace a real meat with a fake one, I wish the show had talked more about how you can make delicious, protein-rich meals with just vegetables, nuts, legumes, whole grains, etc.
  • Similarly, there wasn’t a big focus on eating more fresh fruits and vegetables. Yes, I realized how important it is to show consumers that you can find a substitute for any animal-based product you want. I appreciate the educational aspect of that. But the reality is that the majority of people in the US do not eat enough fruits and vegetables. And one of the great parts about giving up meat is that it encourages you to find new, creative ways to incorporate produce into your everyday meals!
  • I’m sorry, but there’s no such thing as “vegan-ish.” You either eat a vegan, or you don’t.  (Confused? See this post.) I’m not trying to be a stickler here. But let’s be real about it. You can say you don’t eat red meat, or are trying to eat more plant-based foods, or even that you limit animal products. But the truth is, if you eat any meat, dairy, etc, you’re technically not vegan.
  • Veganism shouldn’t be presented as a “diet.” It’s a way of life. If you choose to eat vegan, that’s your lifestyle. Just as if you choose to eat meat.

The Ugly

If you watch at least one part of the episode, I highly suggest you watch the clip where Lisa Ling goes into a slaughterhouse. Yes, it is a little graphic, and yes, you may find it disturbing. But as Michael Pollan says, it is important to at least be aware of where your food comes from. This is a completely un-glamorized view of what goes on — a straight-forward, matter of fact tour where the general manager explains the steps and the reasons behind them. For me, that view alone would be enough to stop eating meat (if I hadn’t already). But, I know that’s not true of everyone. Like I said before, Lisa Ling reports she is still eating it.

Anyway, at the end of the show, Michael Pollan (who is not in support of a completely vegetarian/vegan lifestyle I should add) talks a little about responsible farming. He is a huge proponent of free range farms, where the animals have a supposedly “happy” life….and “one bad day.” I have to admit I take some issue with this. It’s really easy to love the idea of a wonderful place where happy cows and chickens are allowed to wander about eating as they please instead of being cooped up in a pen all day. And I’m sure that is a much nicer experience for them. BUT (and this is a big but), if these animals are ultimately being raised for human consumption, does any of that really matter? Sure, it may be easier for us to swallow, but honestly — if a cow is born into the world with the sole purpose of being fattened up to become someone’s dinner, does it make that much of a difference how happy his life was?**

Finally, one of the last remarks made by the General Manager of Cargill was “We love vegans too!” Now seriously…as much as I appreciate the fact that they allowed the Oprah show into the slaughterhouse with their cameras, I found this statement a little hard to believe. Do you really love vegans Cargill?? Because if the whole world were vegan, something tells me you wouldn’t be all that excited about it.

Overall, I thought the episode was a good one. I love that Oprah brought information about veganism and the food industry to a mainstream audience. And now I’m very interested to hear your thoughts.

What did you think of the show in general? It’s portrayal of veganism? And do you think the whole emphasis on the slaughterhouse “respecting the animal” and “showing it dignity” is true or a bunch of media-hogwash?

**(I realize that eating meat is probably going to be a part of our normal culture forever — it’s a bit unrealistic to expect everyone to take up a plant-based diet. And of course I’m not advocating for animals to be mistreated since they’re going to be eaten anyway. So it’s important that the industry change and adopt humane standards for the livestock they’re raising. But, this is still something that I admittedly struggle with.)

Shop Without Ever Leaving Your Car

Rhode Island may be the smallest sized state in the U.S., but that doesn’t mean we don’t have our fair share of accomplishments. Not only does our little state have the longest name (The State of Rhode Island and Providence Plantations), but it was the first place in the US where polo was played, is home to the world’s largest bug, has the oldest village in New England (Pawtuxet Village), hosted the first open gulf tournament, and apparently never ratified the 18th Amendment…which, in case you’re wondering, was prohibition (I guess we Rhode Islanders love our booze a little too much).

Now it seems we have one more “accomplishment” to add to our name: Rhode Island has become the first state in all of New England to offer a convenience store drive-thru. Yep, you heard right. Cumberland Farms, your favorite gas station and convenience store, has decided to start offering drive-thrus to make our lives easier. The first one is being tested down in Kingston, Rhode Island, and the chain plans to add more by the summer.

Cumberland Farms_drivethru.jpgDon’t they look so happy?

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So the next time you need to pick up a drink and a roll of toilet paper on the way home, you shouldn’t worry — you can order them both right at the window, along with any of the store’s other 3,000 products!

“We’re not just in the convenience store business, we’re in the business of providing for the on-the-go customer,” said Ari Haseotes, president of the Framingham company.

That’s right — thanks to people like Ari Haseotes, us on-the-go Americans never have to get out of the car again! And it’s a good thing too, because time is money, and the less time you waste doing mundane tasks like walking around a store, the more money in your pocket. Right?

Right…

I just have to ask — how lazy can we get?? Seriously. Last I checked, convenience stores are pretty small. And I’m guessing they only take about 10 to 15 minutes to walk around, tops….and that’s if you walk really, really slow. Most times, you can glance around, identify the right aisle, grab what you need and get out of there in less than 5 minutes. Do we really need the extra few seconds that not having to leave our car will give us?

And even more importantly — do we really need another reason to sit? It seems to me like Americans are sitting pretty well. We sit in our cars to drive to work, we sit at our desk, we sit on the way home (with quick stops, of course, at McDonald’s drive-thru for dinner and Cumbys for a few household items…all the while still sitting) and then we sit on the couch. All. Night. Long. At the rate we’re going, we’ll never have to stand again!

As lovely as that may sound (standing is hard work, I know), our never-ending quest to make things more convenient isn’t exactly doing our health any good. We all know the stats: rates of obesity have increased dramatically over the last 20 years, roughly 30% of the population is obese (source), and this generation of children is the first that may have a shorter life expectancy than their parents (source). Not only is America’s weight problem threatening our lives, but it’s expensive too! Direct medical costs from obesity are in the billions of dollars.

So why, then, do we continue to shape the environment in ways that make it easier and easier for us to be unhealthy? And why are we letting our need for fast solutions and a company’s need for greater profits dictate the type of environment we live in? At some point, America needs a wake-up call. Because this Cumberland Farms idea isn’t just a drive-thru, and it’s not just a new and novel concept to make our lives easier. It represents another step in the wrong direction. A step away from encouraging people to get up and get moving. To walk for transportation, to slow down and enjoy life a little. And it represents a sad trend — where the fastest solution will always be the most profitable.

I’m sorry if you think the ability to order a few snacks and some toothpaste through a window without leaving your warm car on a cold winter day is pretty cool. I honestly find the whole thing a bit ridiculous. And it makes me wonder  – where this will ever stop?

I’ve said my piece, now let’s hear yours! Is this drive-thru the epitome of our laziness? Or do you totally disagree, and think it’s the greatest thing since, well the invention of drive-thrus!

Be Healthy, Start a Revolution!

All of us have a certain core set of beliefs that shape who we are and how we interact with the world. These beliefs drive our relationships, our career choices, and even many of our mundane everyday decisions. They are things we hold so dearly that they will not be shaken, no matter what happens in life.

I’m not just talking about things like faith and religion here (don’t worry, I’m not suddenly going down that road on you). There are many other beliefs and values that give us a lens through which we look at the world. For me, one of those beliefs is this: health is a basic human right. With all that is in me, I truly believe that every man, woman, and child on this earth has the right to a healthy life.

Unfortunately, however, we live in a world where this right is not a reality for many people. Health problems are rampant and it seems as though a smaller and smaller percentage of us are actually “healthy.”

In a recent article in the Huffington Post, Dr. Mark Hyman argues that health is a right which has been taken from us. The article is a great one, and I strongly encourage you to take a few minutes to read through it. But some of his basic argument is as follows (emphasis added):

Our social, political and economic conditions support obesity and disease. Habits and the default choices in our society are built into the fabric of every segment of our society — families, homes, schools, workplaces, and places of worship, our government institutions and health care centers.

Our current food, social and community environments make it hard for us to make healthy choices. In fact, staying healthy has become almost impossible, which is why almost three quarters of Americans are overweight and one in two Americans have one or more chronic diseases.

I’ve written before about how our environment is making us sick and I’m not going to dwell on it now. Instead, I want to bring your attention to a movement Hyman highlights in his article; a movement born on one principle, that in today’s world being healthy is a revolutionary act. As Hyman so eloquently states:

No single change will help us take back our health. It is the hundreds of little choices we make every day, a hundred small revolutionary acts we can control that will transform our collective health.

2010-12-20-images-HealthRevolutionBooklet457x640.jpg(Source)

The website RevolutionaryAct.com was started by a woman named Pilar Gerasimo as a way to spark a health revolution. The movement is based on 10 revolutionary truths, which are available in the free downloadable manifesto (Being Healthy is a Revolutionary Act: A Manifesto for Thriving in a Mixed-Up World) and are also printed in the Huffington Post article. I encourage you to download the manifesto (which also includes 101 revolutionary ways to be healthy — how’s that for inspiration?), but a few of my favorites include:

  1. The way we are living is crazy
  2. This is not about six-pack abs and skinny jeans
  3. Inaction is not an option
  4. The best defense is a good offense (i.e. it’s time to give up diets and focus instead on nourishing our bodies)

The field in which I work is focused on obesity prevention. And in that field, we talk a lot about how the solution to the obesity epidemic (and yes, it is a crisis of epidemic proportions) will be from a multi-pronged approach. That is, attacking the issue at all angles — changing the environment, coming up with new policies, and of course, inspiring more individuals to take responsibility for their health and behavior. The same is true for health as a whole. Not only do we need to change the environment to be more supportive of our health, but we as individuals need to work on making changes for ourselves, our families, and our communities that will help make this world a healthier place for each and every individual.

As the new year approaches, it’s time to set new goals and look ahead toward all the promises and the possibilities 2011 holds. There’s truly no better time to start taking back control of your health, and to work to improve the health of others.

So what are you waiting for? Join the revolution today and be a part of the movement that aims to take back something we all have a fundamental right to: our health.

The Pricing Paradox

I eat a lot of vegetables. Not just because I’m a vegetarian and know they’re good for me, but also because I genuinely like them. When grocery shopping, I try to buy mostly fresh produce, whole grains, and individual ingredients, while avoiding (most) packaged foods.

But eating this way isn’t always easy, and it sure isn’t cheap. I know I’m not the only one that feels this way. People are short on time, short on money and short on resources. To make matters worse, the environment we live in isn’t very supportive of our health.

In general, many people know that fruits and vegetables are healthier choices than fast food. But that doesn’t change the fact that fresh produce is usually more expensive than packaged, processed foods or take-out from a fast food restaurant. How can we honestly expect people to buy more of the healthy items when they cost so much more?

One strategy that tries to fix this problem is to lower the prices of healthy foods, such as fruits and vegetables. If we could make it cost less to eat healthy, people would eat more of the good stuff, right?

Lets-Go-Shopping

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Unfortunately it isn’t that simple. A few days ago, a friend sent me an article that reminded me of a presentation about food pricing that I heard while at my UNC course last summer. The article talked about a study done at the University of Buffalo where researchers made healthy foods cheaper while keeping the prices of junk food the same. They wanted to see how that would effect food choices made by moms in a grocery store. Not surprisingly, when the prices were cheaper, moms did buy more healthy foods. But here’s the catch: the overall nutrition in their carts didn’t change. Instead of using the extra money to buy more healthy foods (or saving it), the moms actually used to it buy more junk. Not quite the result one would hope for.

So then what about doing the opposite? Will the overall effects be better if instead of lowering the cost of healthy foods, we raised the prices of the unhealthy ones? Taxing foods and beverages that have low nutritional value (like soda or fast foods) can encourage people to buy less. But, as you may have guessed, there can also be negative consequences to this. Such as the fact that it has a larger negative effect for families with lower income, and can unfortunately leave them without options if there aren’t cheaper healthy options to replace the foods they now can’t afford. Not to mention the fact that it can be difficult to know where to draw the line. How do we actually define “not nutritious?” And how do you prevent people from buying other unhealthy (not taxed) foods instead?

Well then, if neither option is perfect alone, what would happen if you raised prices of unhealthy foods while also lowering prices of the healthy ones? Sounds like a perfect solution, right? Sadly, researchers have found that this isn’t a great solution either. The subsidy isn’t enough to overcome the negative impacts of the tax.

At this point, I’m sure it must sound like it’s time to just throw up our hands in defeat. Either that, or I suddenly have no faith in my profession and everything we are trying to do.

It may not sound like it, but my goal here is not to sound defeatist. I realize that I have raised a lot of problems without actually proposing a good solution. But my point is that there really is no simple answer. We know that as a country, our health needs work. We don’t eat healthy foods, we don’t exercise enough, and rates of obesity and chronic disease continue to grow. Something needs to be done to fix the health of our nation, but the solution isn’t going to be a simple one. Just like we can’t simply tell people to eat healthier and expect them to change, we can’t just change prices and expect our problems to be solved. Behavior change is a tough thing, especially when it involves behaviors that have become deep-rooted habits. It’s going to take a lot of time and many different strategies to reverse the bad habits of our country.

But that doesn’t mean we should stop trying! And I’m interested to hear your thoughts about all this. Do you find that buying healthy foods is tough because of the price? And how do you think we can help encourage people to eat more fresh, whole foods, while also making sure these foods are affordable and easy to access?

Sources:

Allison Aubrey. Why Making Healthful Foods Cheaper Isn’t Enough

Shu Wen Ng. Driving a Response: Considerations for Point of Purchase, Pricing and Promotion (presentation at 2010 Obesity Prevention in Public Health Course at UNC; August 2010).

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